VIRTUOUS PIE

Virtuous Pie began in Vancouver, founded by Rob Milne and his sons, Ben and Alex. Their vision was to reimagine pizza and ice cream through fresh ingredients and a creative approach to cooking. What started as a small Chinatown space quickly grew into a community built around great food, shared values, and forward-thinking hospitality.

In 2016, Matthew Blandy joined as Head Chef at the original Chinatown location, helping shape the recipes, kitchen culture, and guest experience from the very beginning.

In 2025, Matt and his wife, Portia Phelps, became owners — carrying the founders’ vision forward while continuing to focus on creativity, quality, and the joy of shared meals.

Virtuous Pie remains fully plant-based — not as a statement, but as a natural extension of how we choose to cook, source, and care for our communities and the planet.