Virtuous Looks

Now you can wear your love for Virtuous Pie in our collection of apparel and merchandise.

Get the Virtuous Look

Introducing the Virtuous Pie apparel and merchandise collection.

Our approach to our apparel and merchandise was in the same vein as our menu: create something unique, playful, sustainable and that everyone can enjoy!

With a focus on these values, a design centric approach and partnering with some badass local creatives, we are excited to share our new collection of apparel and merchandise so you eat your love for Virtuous Pie – and wear it too!

From embroidered tees, to crew neck sweaters, growlers, baby bib bandanas, and more – we’ve got a look for everyone and every size.

Now available for purchase IN STORES ONLY.

Virtuous Heritage Tee - Black



All hand and machine embroidery was done by the lovely, Vancouver-based Hi Julez. Jules is a self-taught embroiderer who spent part of her gap year honing her trade at the embroidery house of Lesage in Paris. She is a woman of power, inspiration, spirt and has been living #ThatPlantLife for five years. Check her handiwork in the following looks:

  • Woman + Plant Tee
  • Your Virtue, Is My Vice Tee
  • Virtuous Crew Neck Sweater


For the perfect boyfriend fit crew neck sweater, we turned to the Vancouver label, Brunette The Label who provided the blank canvas for our embroidered Virtuous sweaters. (Luckily “Haute Sport” is in, so this look goes beyond Sunday night!)

  • Virtuous Crew Neck Sweater


We love when we get to work with our regular customers – so partnering with Vancouver’s VONBON for our baby bib bandanas was an obvious move.  VONBON uses certified organic fabrics to ensure their entire collections are made with quality and sustainability in mind.

  • Scrambled Letter V-i-r-t-u-o-u-s P-i-e Baby Bib Bandana


For the quintessential baseball hat, we partnered with the Seattle based Ebbets Field Flannels who have established themselves through their authentic heritage baseball attire over decades. We developed a custom, 100% vegan design just for Virtuous Pie.

Who wore it first? You may have spotted the hat already on some of our cooks but now you can have your own.

  • Virtuous Pie Baseball Hat


We partnered with the talented Field Theory to bring our design ideas to life across our entire collection. Through a collaborative process of ideation through to execution, the vision is now wearable objects for your everyday.

Pizza + Ice Cream Vancouver + Victoria + Portland